Summer Tailgate · Ottawa Ad Club

OAC: TAILGATE

Ottawa's advertising community takes over TD Place for a sunny pre-game tailgate, then we head into the stands for Redblacks vs Alouettes. Your game ticket is included.

Friday, July 31, 2026 Doors 4:30 PM · pre-game TD Place, Lansdowne Game ticket included
Ottawa Redblacks logo Ottawa Redblacks Home
VS
CFL · TD Place
Montreal Alouettes logo Montreal Alouettes Visitor
Included Tailgate first, then Lower Log Cabin (LCBN) for the game — your ticket covers both.
What this is

A summer tailgate built for the ad industry

Ottawa's agencies, brands, media owners and adtech crowd in the sun before the Redblacks take on the Alouettes. Yes, there are talks — but nothing long or boring. Short, punchy hits on jersey development and activating against a live sports audience: practical, entertaining, and over before your drink gets warm. Then everyone heads into the stands together.

  • Tailgate networking in the summer sun at Lansdowne, drinks on StackAdapt
  • Two sharp speakers, two quick talks — building a jersey brand and reaching fans in the moment
  • A jersey giveaway from Realize, then into the stands for kickoff — game included
Last time was a vibe
On the mic

Two short talks worth showing up early for

Quick, sharp, and over before your drink is warm — then back to the tailgate.

Shawna Newbery
Speaker

Shawna Newbery

CMO, Ottawa Rapid FC

Shawna leads brand, marketing, digital engagement and community outreach for one of the Northern Super League's founding clubs. A senior marketing leader with the Ottawa Senators before joining Rapid FC, she led the club's 2021 brand and jersey redesign and previously directed global brand strategy at Aimia. Her work centres on building brands people believe in and advancing women's professional sport in Canada.

Vitaly Pecherskiy
Speaker

Vitaly Pecherskiy

Co-founder & CEO, StackAdapt

Vitaly co-founded StackAdapt, a global technology company that operates a next-generation adtech platform built for the modern full-stack marketer. Among numerous accolades, StackAdapt is ranked as one of the fastest-growing technology companies in North America. Prior to founding StackAdapt, Vitaly was an early employee at AdParlor, a pre-eminent Facebook Ads API partner.

Gameday rundown

How the evening runs

  • 4:30 PMDoors openTailgate is live. Drinks by StackAdapt — grab one and find your people.
  • 5:10 PMWelcome remarksA few words from the Ottawa Ad Club and our sponsors.
  • 5:15 PMShawna NewberyCMO, Ottawa Rapid FC — building a brand from kickoff.
  • 5:30 PMVitaly PecherskiyCEO, StackAdapt — scaling Canadian adtech to the world.
  • 5:45 PMQ&AAudience questions with Shawna and Vitaly.
  • 5:55 PMJersey giveawayThe Realize draw for a Redblacks jersey and a Rapid FC jersey.
  • 6:00 PMClosing remarksDoors open to the public and we head in for Redblacks vs Alouettes — game included.
Powered by

Our sponsors are keeping it cold and giving away jerseys

Drinks sponsor
StackAdapt

StackAdapt is keeping the bar stocked — your tailgate drinks are on them, and Co-founder & CEO Vitaly Pecherskiy is taking the mic.

StackAdapt is the leading AI advertising and orchestration platform marketers rely on to drive brand growth and revenue. Built entirely in-house with an easy-to-use interface, it unifies programmatic and owned channels — including CTV, DOOH, display, native, audio, email and more — into one seamless experience to find the right audience, personalize creative, run, optimize and measure, all in one place. stackadapt.com

Jersey giveaway
Realize by Taboola

Realize is giving away two jerseys — an official Ottawa Redblacks jersey and an Ottawa Rapid FC jersey. Be there for the draw to win.

Realize by Taboola is a next-generation native and performance advertising platform built for brands looking to scale efficiently beyond the crowded world of search and social. Powered by Taboola's deep AI and proprietary first-party data, it integrates high-impact native ads directly into the editorial feeds of premium publisher sites, capturing highly engaged audiences right when they are primed to read and discover.

Why be there

Three reasons to lock in your spot

01

The room is the value

Agency leads, brand marketers, media owners and adtech folks from across Ottawa. The conversations you have been meaning to start all happen in one sunny evening.

02

Game ticket included

One ticket covers the tailgate and your seat in the Lower Log Cabin (LCBN) for Redblacks vs Alouettes. Show up, network, then watch the game with the whole industry from the Log Cabin deck.

03

Summer Friday, done right

Patios are fine. This is better. Golden hour, good people, cold drinks and football to kick off the long weekend, or you could opt for being stuck in traffic. The best summer Friday on the calendar, and you are already invited.

Partner with us

Put your brand in front of the room

OAC: Tailgate is powered by sponsors like StackAdapt and Realize. Want to get in front of Ottawa's agencies, brands, and adtech crowd at this event or future OAC programming? Let's talk.

Partner with OAC
Tickets

Get your ticket link

Register below — we'll send your exclusive Ticketmaster link with booking instructions for section Lower Log Cabin (LCBN).

  • Tailgate + Redblacks vs Alouettes game ticket — $52.50 all in
  • Lower Log Cabin (LCBN) — tailgate and game in one ticket
  • Drinks by StackAdapt · talks · summer networking at TD Place
Realize by Taboola Enter the jersey giveaway

Opt in to win a Redblacks jersey or a Rapid FC jersey from Realize. By checking this box, you agree to share your name and email with Realize for this promotion. You must be present at the event to win.

You're on the list

Here's your ticket link for Lower Log Cabin (LCBN). We also emailed it to you so it's easy to find later, or to share with your team.

Buy tickets — LCBN on Ticketmaster

On Ticketmaster, look for section LCBN (Lower Log Cabin). Your OAC promo is already applied via this link.