OAC: Tailgate at TD Place, Redblacks vs Argonauts

What this is

A fall tailgate built for the ad industry

Ottawa's agencies, brands, media owners and adtech crowd on a crisp October evening before the Redblacks take on the Argonauts. Yes, there are talks, but nothing long or boring. Short, punchy hits on jersey development and activating against a live sports audience: practical, entertaining, and over before your drink gets warm. Then the game kicks off right in front of you — we watch from the Log Cabin, same spot, all night.

Tailgate networking on a crisp October evening at Lansdowne, drinks on StackAdapt
Two sharp speakers, two quick talks on building a jersey brand and reaching fans in the moment
A jersey giveaway from Realize, then kickoff — watched right from the Log Cabin. Game included.

Last time was a vibe

On the mic

Two short talks worth showing up early for

Quick, sharp, and over before your drink is warm, then back to the tailgate.

Speaker

Shawna Newbery

CMO, Ottawa Rapid FC

Shawna leads brand, marketing, digital engagement and community outreach for one of the Northern Super League's founding clubs. A senior marketing leader with the Ottawa Senators before joining Rapid FC, she led the club's 2021 brand and jersey redesign and previously directed global brand strategy at Aimia. Her talk: the most visible marketing you have — jersey design, and what it teaches us about marketing a team.

Speaker

Vitaly Pecherskiy

Co-founder & CEO, StackAdapt

Vitaly co-founded StackAdapt, a global technology company that operates a next-generation adtech platform built for the modern full-stack marketer. Among numerous accolades, StackAdapt is ranked as one of the fastest-growing technology companies in North America. Prior to founding StackAdapt, Vitaly was an early employee at AdParlor, a pre-eminent Facebook Ads API partner.

Gameday rundown

How the evening runs

4:30 PMDoors openThe exclusive OAC tailgate is live at the Lower Log Cabin. Drinks by StackAdapt. Grab one and find your people.
5:10 PMWelcome remarksA few words from the Ottawa Ad Club and our sponsors.
5:15 PMShawna NewberyCMO, Ottawa Rapid FC. The most visible marketing you have — jersey design, and what it teaches us about marketing a team.
5:30 PMVitaly PecherskiyCo-founder & CEO, StackAdapt. How brands can activate against live sports.
5:45 PMQ&AAudience questions with Shawna and Vitaly.
5:55 PMJersey giveawayThe Realize draw for a Redblacks jersey and a Rapid FC jersey.
6:00 PMStadium opens to everyoneClosing remarks as TD Place opens to the public — our exclusive window ends, but the conversations keep going right where we are until kickoff.
7:00 PMKickoffRedblacks vs Argonauts, under the lights. Game included.

Our sponsors are presenting the night, keeping it cold and giving away jerseys

Presenting Sponsor

Seedtag is the presenting sponsor of OAC: Tailgate. Seedtag is transforming how brands connect with consumers through the understanding of people’s interests, emotions and intentions — a comprehensive suite of solutions to plan, activate, and optimize high performing advertising.

Drinks sponsor

StackAdapt is keeping the bar stocked. Your tailgate drinks are on them, and Co-founder & CEO Vitaly Pecherskiy is taking the mic.

StackAdapt is the leading AI advertising and orchestration platform marketers rely on to drive brand growth and revenue. Built entirely in-house with an easy-to-use interface, it unifies programmatic and owned channels, including CTV, DOOH, display, native, audio, email and more, into one seamless experience to find the right audience, personalize creative, run, optimize and measure, all in one place. stackadapt.com

Jersey giveaway

Realize is giving away two jerseys: an official Ottawa Redblacks jersey and an Ottawa Rapid FC jersey. Be there for the draw to win.

Realize by Taboola is a next-generation native and performance advertising platform built for brands looking to scale efficiently beyond the crowded world of search and social. Powered by Taboola's deep AI and proprietary first-party data, it integrates high-impact native ads directly into the editorial feeds of premium publisher sites, capturing highly engaged audiences right when they are primed to read and discover.

Community Sponsors

Marcus and Muse Proud community sponsors of the Ottawa Ad Club.

Why be there

Three reasons to lock in your spot

The room is the value

Agency leads, brand marketers, media owners and adtech folks from across Ottawa. The conversations you have been meaning to start all happen in one crisp fall evening.

Game ticket included

One ticket covers the tailgate and your spot in the Lower Log Cabin (LCBN) for Redblacks vs Argonauts. Show up, network, then watch the game with the whole industry from the Log Cabin deck — same spot, no seat-hunting.

Fall Friday, done right

Patios are fine. This is better. Crisp air, good people, cold drinks and the last home game of the season under the lights. The best fall Friday on the calendar, and you are already invited.

Tickets

One ticket, everything included

One ticket covers the tailgate and the game in Lower Log Cabin (LCBN). $52.50 + tax, on sale now through Fevo, our official ticketing partner for this event.

$52.50 + tax — everything below included.

Tailgate access at TD Place
Drinks courtesy of StackAdapt
Food at the tailgate
REDBLACKS game ticket for Redblacks vs Argonauts

Get your ticket on Fevo

75 seats only. This is the Redblacks' last home game of the regular season — when they're gone, they're gone until 2027.

Realize jersey draw

Enter the Realize jersey draw

Drop your details to enter the draw and get event-day info. Already have your ticket? Perfect — you must be present at the tailgate to win.

You're in the draw

Thanks for entering. We'll send event-day info to your inbox. You must be present at the tailgate to win a jersey from Realize. Don't forget your ticket: gofevo.com/event/Ottawaad6

Ottawa's ad industry takes over TD Place.